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	<title>wordymouth.com &#187; southern_nevada</title>
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	<description>A bloviation on the practice of public relations.</description>
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		<title>There&#8217;s a Reason the Label Says Genuine</title>
		<link>http://wordymouth.com/journalism/theres-a-reason-the-label-says-genuine/</link>
		<comments>http://wordymouth.com/journalism/theres-a-reason-the-label-says-genuine/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 01:27:05 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[eighth_judicial_district_court]]></category>
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		<description><![CDATA[Right there on the label below the name they've placed the word Genuine. It's authentic. Made from real ingredients. Not synthetic. It's full of things you can touch and feel. When people surmise the press release is dead and needs a makeover, they point to the gimmicks. The press release needs a Technorati tag, a [...]]]></description>
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