Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]
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Physician No. 184: The Viral Pivot Point
Posted on Mar 07 , 2009 in Communication & Marketing & Measurement & Persuasion & PR & PR Education & PR Tech