Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel. When people surmise the press release is dead and needs a makeover, they point to the gimmicks. The press release needs a Technorati tag, a [...]
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There’s a Reason the Label Says Genuine
Posted on Feb 05 , 2008 in Journalism & Persuasion & PR Education & Thoughts & Writing
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Shouting and Spewing: Can’t We All Just Get Along?
Posted on Jan 17 , 2008 in Communication & Thoughts & Wordiness
Some of my friends are snapping at one another. Taking pot shots and cracking low blows. For some it’s all in the social media game: a heated exchange of ideas. For others, I don’t know for sure. It’s not just online. I was riding the elevator yesterday and these thirty-somethings let off some stylized cursing, [...]