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	<title>wordymouth.com &#187; public+relations</title>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2009-03-08T00:16:46+00:00">March 8, 2009</time>.</p>	<item>
		<title>Physician No. 184: The Viral Pivot Point</title>
		<link>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/</link>
		<comments>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 07:57:05 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[public+relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[viral]]></category>

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		<description><![CDATA[Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]]]></description>
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		<item>
		<title>Using SearchWiki to Improve Public Relations Feedback</title>
		<link>http://wordymouth.com/pr-tech/using-searchwiki-to-improve-public-relations-feedback/</link>
		<comments>http://wordymouth.com/pr-tech/using-searchwiki-to-improve-public-relations-feedback/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:33:13 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
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		<description><![CDATA[With SearchWiki, Google has taken the Delicious approach to its search results and now allows users to track not only their favorite sites, but also allows them to keep track of all the feedback and comments those sites receive from other users. This has huge impacts for communicators who are also attempting to be good [...]]]></description>
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