Crowd Originally uploaded by jdn
The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots of [...]
Posts Tagged ‘public+relations’
Using SearchWiki to Improve Public Relations Feedback
With SearchWiki, Google has taken the Delicious approach to its search results and now allows users to track not only their favorite sites, but also allows them to keep track of all the feedback and comments those sites receive from other users.
This has huge impacts for communicators who are also attempting to be good listeners. [...]