Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]
Blog
1
Physician No. 184: The Viral Pivot Point
Posted on Mar 07 , 2009 in Communication & Marketing & Measurement & Persuasion & PR & PR Education & PR Tech
0
Using SearchWiki to Improve Public Relations Feedback
Posted on Nov 24 , 2008 in Measurement & PR Tech
With SearchWiki, Google has taken the Delicious approach to its search results and now allows users to track not only their favorite sites, but also allows them to keep track of all the feedback and comments those sites receive from other users. This has huge impacts for communicators who are also attempting to be good [...]