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	<description>A bloviation on the practice of public relations.</description>
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		<title>And then? How to Write to Persuade</title>
		<link>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/</link>
		<comments>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 01:11:46 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[persuasive_writing]]></category>
		<category><![CDATA[pitch_letter]]></category>
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		<description><![CDATA[And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, "And then?," and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, "And then?" [...]]]></description>
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		<title>There&#8217;s a Reason the Label Says Genuine</title>
		<link>http://wordymouth.com/journalism/theres-a-reason-the-label-says-genuine/</link>
		<comments>http://wordymouth.com/journalism/theres-a-reason-the-label-says-genuine/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 01:27:05 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[eighth_judicial_district_court]]></category>
		<category><![CDATA[press_release]]></category>
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		<description><![CDATA[Right there on the label below the name they've placed the word Genuine. It's authentic. Made from real ingredients. Not synthetic. It's full of things you can touch and feel. When people surmise the press release is dead and needs a makeover, they point to the gimmicks. The press release needs a Technorati tag, a [...]]]></description>
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