Posts Tagged ‘press_release’

And then? How to Write to Persuade

06 Feb 2008 at 17:11

Michael Sommermeyer

Journalism, PR, Persuasion, Writing

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And then? And then?
And then what happened?
Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost.
In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And [...]

There’s a Reason the Label Says Genuine

05 Feb 2008 at 17:27

Michael Sommermeyer

Journalism, PR Education, Persuasion, Thoughts, Writing

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Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel.
When people surmise the press release is dead and needs a makeover, they point to the gimmicks. [...]