And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And then?” [...]
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And then? How to Write to Persuade
Posted on Feb 06 , 2008 in Journalism & Persuasion & PR & Writing
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There’s a Reason the Label Says Genuine
Posted on Feb 05 , 2008 in Journalism & Persuasion & PR Education & Thoughts & Writing
Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel. When people surmise the press release is dead and needs a makeover, they point to the gimmicks. The press release needs a Technorati tag, a [...]