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	<title>wordymouth.com &#187; pitch_letter</title>
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	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/pr/and-then-how-to-write-to-persuade/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2008-07-02T04:36:36+00:00">July 2, 2008</time>.</p>	<item>
		<title>And then? How to Write to Persuade</title>
		<link>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/</link>
		<comments>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 01:11:46 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[persuasive_writing]]></category>
		<category><![CDATA[pitch_letter]]></category>
		<category><![CDATA[press_release]]></category>

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		<description><![CDATA[And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, "And then?," and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, "And then?" [...]]]></description>
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