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	<description>A bloviation on the practice of public relations.</description>
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		<title>And then? How to Write to Persuade</title>
		<link>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/</link>
		<comments>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 01:11:46 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[persuasive_writing]]></category>
		<category><![CDATA[pitch_letter]]></category>
		<category><![CDATA[press_release]]></category>

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		<description><![CDATA[And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, "And then?," and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, "And then?" [...]]]></description>
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