And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And then?” [...]
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And then? How to Write to Persuade
Posted on Feb 06 , 2008 in Journalism & Persuasion & PR & Writing