In some ways I’ve already illustrated this point, afterall, it has taken nearly six months to finish this series.¬† But in persuasion, it’s not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusion that leaves them wanting more. Like an excellent novel [...]
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Persuasion: Leave Them Wanting More
Posted on Jul 01 , 2008 in Persuasion
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Persuasion: Can I Have Some Candy?
Posted on May 24 , 2008 in Persuasion & Writing
My daughter was always the best at bribing me into doing something she wanted when she was a toddler. The boys never seemed to catch onto the subtleties of expression and body language. Now that she’s a teen, it’s only gotten worse. Meanwhile, my sons continue to use the brute force approach, to minimal results. [...]
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And then? How to Write to Persuade
Posted on Feb 06 , 2008 in Journalism & Persuasion & PR & Writing
And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And then?” [...]