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Persuasion: Share the Experience

Posted on Jun 17 , 2008 in Persuasion & PR Education & Wordiness & Writing

When I was running 12 miles a day, it often was a solitary event.  You would run off and let your mind wander.  A great time for dreaming up new ideas!  However, I always took someone along or joined a group when I wanted to speed up the run.  It never fails.  Share the experience [...]

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Persuasion: Introduce Credible Characters

Posted on May 27 , 2008 in Persuasion & Writing

A clown was standing in a kitchen, holding a can of frozen orange juice, staring at it intently. His friend saw this and asked why. The clown answered, “The can says, ‚ÄòConcentrate‚Äô.” Now why would I start with that terrible joke? To illustrate that if you’re characters are unbelievable or slightly off, then no one [...]

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Persuasion: Can I Have Some Candy?

Posted on May 24 , 2008 in Persuasion & Writing

My daughter was always the best at bribing me into doing something she wanted when she was a toddler. The boys never seemed to catch onto the subtleties of expression and body language. Now that she’s a teen, it’s only gotten worse. Meanwhile, my sons continue to use the brute force approach, to minimal results. [...]