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	<title>wordymouth.com &#187; Persuasion</title>
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	<description>A bloviation on the practice of public relations.</description>
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		<title>Physician No. 184: The Viral Pivot Point</title>
		<link>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/</link>
		<comments>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 07:57:05 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[public+relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=414</guid>
		<description><![CDATA[Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]]]></description>
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		<title>Persuasion: Leave Them Wanting More</title>
		<link>http://wordymouth.com/persuasion/persuasion-leave-them-wanting-more/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-leave-them-wanting-more/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 04:28:45 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[persuasive_writing]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=313</guid>
		<description><![CDATA[In some ways I've already illustrated this point, afterall, it has taken nearly six months to finish this series.¬† But in persuasion, it's not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusion that leaves them wanting more. Like an excellent novel [...]]]></description>
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		<title>Persuasion: Make them Believe</title>
		<link>http://wordymouth.com/persuasion/persuasion-make-them-believe/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-make-them-believe/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 04:16:40 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=312</guid>
		<description><![CDATA[Or perhaps the title of this post should have been Help them Believe. You see, it's up to you to instill belief in your message and help your listener begin to believe enough to be persuaded. No one will be persuaded if they have doubts about your message. You want to generate enough belief in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Persuasion: Share the Experience</title>
		<link>http://wordymouth.com/persuasion/persuasion-share-the-experience/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-share-the-experience/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 04:04:06 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Wordiness]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[third-party-authority]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=311</guid>
		<description><![CDATA[When I was running 12 miles a day, it often was a solitary event.¬† You would run off and let your mind wander.¬† A great time for dreaming up new ideas!¬† However, I always took someone along or joined a group when I wanted to speed up the run.¬† It never fails.¬† Share the experience [...]]]></description>
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		<title>Persuasion: Introduce Credible Characters</title>
		<link>http://wordymouth.com/persuasion/persuasion-introduce-credible-characters/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-introduce-credible-characters/#comments</comments>
		<pubDate>Tue, 27 May 2008 03:53:26 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[credibility]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=310</guid>
		<description><![CDATA[A clown was standing in a kitchen, holding a can of frozen orange juice, staring at it intently. His friend saw this and asked why. The clown answered, "The can says, ‚ÄòConcentrate‚Äô." Now why would I start with that terrible joke? To illustrate that if you're characters are unbelievable or slightly off, then no one [...]]]></description>
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		<title>Persuasion: Can I Have Some Candy?</title>
		<link>http://wordymouth.com/persuasion/persuasion-can-i-have-some-candy/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-can-i-have-some-candy/#comments</comments>
		<pubDate>Sat, 24 May 2008 03:45:40 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[persuasive_writing]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=309</guid>
		<description><![CDATA[My daughter was always the best at bribing me into doing something she wanted when she was a toddler. The boys never seemed to catch onto the subtleties of expression and body language. Now that she's a teen, it's only gotten worse. Meanwhile, my sons continue to use the brute force approach, to minimal results. [...]]]></description>
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		<title>Persuasion: Give Me Proof</title>
		<link>http://wordymouth.com/persuasion/persuasion-give-me-proof/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-give-me-proof/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 03:34:42 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=305</guid>
		<description><![CDATA[Tommy Boy finally got it right: "I could climb up a bull's ass to find the steak, but I'd rather take the butcher's word for it." Proof in the form of concrete statements or tangible numbers carry credibility. They allow persuaders to sway thought. That's why so many people accept twisted numbers and statistical data [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Persuasion: Anticipate Questions</title>
		<link>http://wordymouth.com/persuasion/persuasion-anticipate-questions/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-anticipate-questions/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 16:04:39 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=304</guid>
		<description><![CDATA[Salesmen learn early that the fastest way to closing a sale is by answering all of the questions and objections before asking for the sale. If you can anticipate questions, prepare answers, you have a better chance of demonstrating that your product solves problems and fills a need. Simple? Not quite. The prospect needs to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Persuasion vs Participation</title>
		<link>http://wordymouth.com/pr/persuasion-vs-participation/</link>
		<comments>http://wordymouth.com/pr/persuasion-vs-participation/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 19:49:11 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[bernays]]></category>
		<category><![CDATA[pr_campaign]]></category>
		<category><![CDATA[public-relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2008/01/25/persuasion-vs-participation/</guid>
		<description><![CDATA[The beginning roots of public relations contains a history filled with efforts to manipulate and persuade people to do something. A recent history (2001+, give or take) of public relations chronicles attempts by PR people to engage their audiences in conversations to find out what makes them tick, and then presumably find the golden key [...]]]></description>
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