Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]
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Physician No. 184: The Viral Pivot Point
Posted on Mar 07 , 2009 in Communication & Marketing & Measurement & Persuasion & PR & PR Education & PR Tech
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Persuasion: Leave Them Wanting More
Posted on Jul 01 , 2008 in Persuasion
In some ways I’ve already illustrated this point, afterall, it has taken nearly six months to finish this series.¬† But in persuasion, it’s not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusion that leaves them wanting more. Like an excellent novel [...]
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Persuasion: Make them Believe
Posted on Jun 20 , 2008 in Persuasion
Or perhaps the title of this post should have been Help them Believe. You see, it’s up to you to instill belief in your message and help your listener begin to believe enough to be persuaded. No one will be persuaded if they have doubts about your message. You want to generate enough belief in [...]