Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar a...
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In some ways I've already illustrated this point, afterall, it has taken nearly six months to finish this series.  But in persuasion, it's not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusi...
Or perhaps the title of this post should have been Help them Believe. You see, it's up to you to instill belief in your message and help your listener begin to believe enough to be persuaded. No one will be persuaded if they have doubts about your message. You...
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