Crowd Originally uploaded by jdn
The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots of [...]
Posts Tagged ‘Persuasion’
Persuasion: Leave Them Wanting More
In some ways I’ve already illustrated this point, afterall, it has taken nearly six months to finish this series.¬† But in persuasion, it’s not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusion that leaves them wanting more.
Like an excellent novel begging [...]
Persuasion: Make them Believe
Or perhaps the title of this post should have been Help them Believe. You see, it’s up to you to instill belief in your message and help your listener begin to believe enough to be persuaded.
No one will be persuaded if they have doubts about your message.
You want to generate enough belief in you [...]