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	<title>wordymouth.com &#187; openness</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<title>Using SocNets to Eliminate the Three Foot Rule</title>
		<link>http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/</link>
		<comments>http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 11:48:32 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[cold-calling]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[trust]]></category>

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		<description><![CDATA[At some point in sales everyone has to cold call. A lot of folks go with the Three-Foot Rule; anyone within three feet is a potential customer. I really hate the three-foot rule. It relies on the idea that you must practically trip the guy waiting in line in front of you to make a [...]]]></description>
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		<title>Anonymous Messages: Challenges to Reputation</title>
		<link>http://wordymouth.com/pr/anonymous-messages-challenges-to-reputation/</link>
		<comments>http://wordymouth.com/pr/anonymous-messages-challenges-to-reputation/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 23:16:57 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[anonymous_comments]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[flame_war]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[monitoring_news]]></category>
		<category><![CDATA[negative_comments]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[responsive_organization]]></category>

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		<description><![CDATA[My local newspaper allows people to comment on its website. It doesn't require them to log in first or even be truthful in identifying themselves. This is why you often have God commenting on stories. What you end up with are lots of anonymous comments, which are often rather snide, rude and usually factually wrong. [...]]]></description>
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