At some point in sales everyone has to cold call. A lot of folks go with the Three-Foot Rule; anyone within three feet is a potential customer.
I really hate the three-foot rule. It relies on the idea that you must practically trip the guy waiting in line in front of you to make a [...]
A bloviation on the practice of public relations.
Anonymous Messages: Challenges to Reputation
29 Jan 2008 at 15:16
Michael Sommermeyer
Communication, Crisis Management, PR, PR Education
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My local newspaper allows people to comment on its website. It doesn’t require them to log in first or even be truthful in identifying themselves. This is why you often have God commenting on stories. What you end up with are lots of anonymous comments, which are often rather snide, rude and [...]