At some point in sales everyone has to cold call. A lot of folks go with the Three-Foot Rule; anyone within three feet is a potential customer. I really hate the three-foot rule. It relies on the idea that you must practically trip the guy waiting in line in front of you to make a [...]
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Using SocNets to Eliminate the Three Foot Rule
Posted on Jul 02 , 2008 in Communication & Marketing & Persuasion & Sales & Transparency
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The Basics of a WordyMouth
Posted on Jul 02 , 2008 in Persuasion & PR Education & Strategy & Wordiness
In every organization I’ve either led or worked in, I’ve felt like we’ve never had a robust budget for marketing and public relations. Public relations has always seemed easier because it required only earned media placements and spreading the word. Marketing always meant digging into the pockets of the boss and justifying a campaign. It [...]
“Uncover Insider Insights From Leading Internet Marketing Expert Who Makes Thousands Every Week” Michael Cheney is one of the most-respected names in the field of Internet marketing. The chances are that you will already read one of his many, many marketing articles that are dotted throughout the web. In this unique interview Michael provides insights [...]