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	<title>wordymouth.com &#187; friends</title>
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	<description>A bloviation on the practice of public relations.</description>
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		<title>Just Trust Me, It&#8217;s What You Want</title>
		<link>http://wordymouth.com/persuasion/just-trust-me-its-what-you-want/</link>
		<comments>http://wordymouth.com/persuasion/just-trust-me-its-what-you-want/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 20:46:06 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[trust]]></category>

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		<description><![CDATA[Ever have someone tell you to just trust them.¬† Just trust me, I know what I'm talking about. My internal crap detector goes off anytime someone says "just trust me." What does it take to generate trust?¬† Can you just expect people to believe everything you say, or does it take much more? I'm far [...]]]></description>
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		<title>Goodwill with Chocolate Chips</title>
		<link>http://wordymouth.com/pr/goodwill-with-chocolate-chips/</link>
		<comments>http://wordymouth.com/pr/goodwill-with-chocolate-chips/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 19:26:10 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Recipe]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[public-relations]]></category>

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		<description><![CDATA[I met Ben Graham as a member of the Leadership Clark County Class of 2001/2002. We were the guys from the courts. He has served as a District Attorney for much of his career and I was a newbie to the county from Texas working as the first court information officer for the Eighth Judicial [...]]]></description>
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