Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel. When people surmise the press release is dead and needs a makeover, they point to the gimmicks. The press release needs a Technorati tag, a [...]
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There’s a Reason the Label Says Genuine
Posted on Feb 05 , 2008 in Journalism & Persuasion & PR Education & Thoughts & Writing