Ever have someone tell you to just trust them.¬† Just trust me, I know what I’m talking about. My internal crap detector goes off anytime someone says “just trust me.”
What does it take to generate trust?  Can you just expect people to believe everything you say, or does it take much more?
I’m far more willing [...]
Posts Tagged ‘credibility’
Just Trust Me, It’s What You Want
Persuasion: Introduce Credible Characters
A clown was standing in a kitchen, holding a can of frozen orange juice, staring at it intently. His friend saw this and asked why. The clown answered, “The can says, ‚ÄòConcentrate‚Äô.”
Now why would I start with that terrible joke? To illustrate that if you’re characters are unbelievable or slightly off, then no one [...]
Anonymous Messages: Challenges to Reputation
29 Jan 2008 at 15:16
Michael Sommermeyer
Communication, Crisis Management, PR, PR Education
Comments
My local newspaper allows people to comment on its website. It doesn’t require them to log in first or even be truthful in identifying themselves. This is why you often have God commenting on stories. What you end up with are lots of anonymous comments, which are often rather snide, rude and [...]