"thought you might find its winter campaign worthy of coverage on your blog."
I'm not sure I would place the hopes of my entire PR campaign on the placement of news on a blog. However, it did get coverage on Jim Horton's Online Public Relations Thoughts blog and here I am commenting on it.
I'm writing again on behalf of the Pennsylvania Tourism Office, and thought you might find its winter campaign worthy of coverage on your blog. Last year, the state tried to liven up an already quirky holiday, [tag]Groundhog Day[/tag], with some funny videos about the Groundhog chasing his Shadow (www.groundhogchase.com). This year, Pennsylvania's trying to generate some excitement around the holiday again with a film about the Groundhog suffering from Cabin Fever, a la "The Shining." We've posted online the film's trailer, and invite you to check it out at www.groundhog202.com. Beginning on January 9, installments of the film will be posted on the site weekly, leading up to Groundhog Day itself. The site will also offer an RSS feed so that viewers can be updated when a new video is posted. The campaign runs alongside the state's Cabin Fever promotion (buy one night, get the second free), as detailed on www.visitPA.com.
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