I tried podcasting last year and even had one of my podcasts featured by the pod-God Adam Curry. I started my career in radio, as a Program Director playing Top-40 and Country, and the idea of returning to my roots quickened my blood.
We attempted giving things away on the podcast, and very few people ever won because very few people ever entered the contests. Even after cross-promoting and getting a mention on dailysourcecode.com it never took off. So it was no surprise to read Forrester's report indicating only 1 percent of the population downloads, tunes in or iTunes podcasts.
It's a bloody mess of endless frustrating work for an individual to produce a podcast and that's using wonderful tools such as MixCast Live. Or you can pay a lot of money and have a professional studio mix it for you. My point is, that's a lot of money, work and time for such as small slice of the pie.
Podcasting will catch on, but if your strategy is to post a podcast and watch the listeners flock in then it isn't worth the effort. However, if you wish to try it, here are some tips:
- Be outrageous.
- Keep it fresh and do it often; be consistent and expected.
- Look for content partners to add spark.
- Cross-promote with other podcasts and blogs.
- Re-purpose content you already produce.
- Add Tags and make sure you can be found.
- Don't expect much at first; it's still a new form of communication.
With all of that being said, podcasting can add much to your communication efforts, but it is not an end all tactic; it requires much effort and the return is not always as rewarding as other more successful tactics and strategies.
Last updated by at .
Spread the Word - Like and/or share this page, your friends will also love it and thanks for it.
I suspect you’re missing a big reason why your attempt at podcasting failed… content. I followed the link to your podcast and listened to several episodes. It was brutally boring. The podcasts that seem to have the greatest success are those with interesting content and personality.