The New York Times has given bloggers credit for changing the landscape of how people react and respond to news. The Times article points out what most people with a web site have known since the days of Gopher: if you have the ability to publish you have the ability to speak up. "Subjects of newspaper articles and news broadcasts now fight back with the same methods reporters use to generate articles and broadcasts - taping interviews, gathering e-mail exchanges, taking notes on phone
conversations - and publish them on their own Web sites. This new weapon in the media wars is shifting the center of gravity in the way that news is gathered and presented, and it carries implications for the future of journalism."
The article goes further to state that most of these blog postings and Internet responses tend to have longer legs than a printed article or a televised piece. This gives a subject, organization or author a better chance of keeping their side of the story in front of the people most likely to be impacted or persuaded by their side of the message.
[tags]persuasion, PR, blog, bloggers[/tags]
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