These are my links for February 3rd through February 4th:
- Is it better to "pitch" journalists before sending a new release? - I always pitch first, but I still have success using press releases. Richard Becker, president of CopyWrite Inc. asks this question and a number of excellent answers were offered, including mine.
- Social Search is Coming - ReadWriteWeb - If Google expands to track social connections, it will be more imperative to track online reputation and corporate social responsibility efforts, especially those carried out by employees, whether it be a dedicated tactic or a rogue effort.