446 current PR Blogs seems to indicate we are well on our way to achieving "early majority" status as defined by the late communications researcher Everett M. Rogers, who determined that innovations spread until they become so common they are considered mainstream. Rogers' theory for "early adopters," and eventually "laggards," revolutionized how communicators work to enable innovation and manage trends.

According to Rogers, the adopters of new ideas, products, strategies or behaviors can be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) or laggards (16%). Early adopters started the trend and now we have the early majority building the new crop of PR Blogs.

We are in good company and quickly moving toward The Tipping Point, the idea proposed by New Yorker writer Malcolm Gladwell. He suggests that once the innovators and early adopters have become the early majority, then the use of a new idea "tips over" and the early majority rapidly ushers in widespread use of an idea.

We're close to the tipping point and once it arrives expect a consolidation into groups and organizations who build a true collaborative PR community. Which leads me to suggest it's still not too late to become a nobody.