And then? And then?
And then what happened?
Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, "And then?," and the magic is lost.
In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, "And then?" The writing must cause the reader to fill in the blanks. The reader must want to pursue the story to its end.
Ten Tips To Keep "And Then" Alive
- Tell A Good Tale
- Show Emotion
- Be Genuine
- Lay Clues
- Anticipate Questions
- Give Me Proof
- Introduce Credible Characters
- Share The Experience
- Make Them Believe
- Leave Them Wanting More
The next ten posts will expand each of these 10 points to demonstrate how effective persuasion starts with answering the question, "And Then?"
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