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And then? How to Write to Persuade

Posted on Feb 06 , 2008 in Journalism & Persuasion & PR & Writing

Kids reading

And then? And then?

And then what happened?

Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, "And then?," and the magic is lost.

In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, "And then?" The writing must cause the reader to fill in the blanks. The reader must want to pursue the story to its end.

Ten Tips To Keep "And Then" Alive

The next ten posts will expand each of these 10 points to demonstrate how effective persuasion starts with answering the question, "And Then?"

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