With SearchWiki, Google has taken the Delicious approach to its search results and now allows users to track not only their favorite sites, but also allows them to keep track of all the feedback and comments those sites receive from other users.
This has huge impacts for communicators who are also attempting to be good listeners. For instance, I anticipate that PR campaign managers could create specialized searches based upon campaigns and track the various comments offered by Google users.
This video describes how to use SearchWiki and other possible ideas on how it might improve your search results:
While SearchWiki only allows Google users to comment, and doesn't impact upon the results of the full Google search engine, it does allow practitioners to track various sites that reflect upon a PR campaign. To see how others are commenting on your SearchWiki results, you simply click on the "See all notes for this SearchWiki" link and all public comments are shown.
I see this providing another feedback loop and it has the potential for abuse as well. For instance, it would be very easy to create a fake Google account to attempt to skew the results to your favor or to spend time cutting down a competitor's site. As long as it's an honest commenting process, and PR ethics prevail, then this has the potential to be a valuable measurement tool.
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