Emotion, whether it be in the form or sadness, anger, happiness, etc., adds immediacy to any form of persuasion. People want to immediately tap into the emotion and find out how you are feeling.
Then they want to know how you're going to get beyond it.
If you have made a mistake, show how you felt and how you rose above it. Show the joy in your success. Detail out the feelings you had and the feelings you have now. Be able to put your heart on your sleeve and show your emotions to the world.
Readers/Listeners will only engage once they have been given a reason to listen. They will turn off your message it they have not been engaged. Emotion helps engage them. Gives them hope. Shows them that you were able to hang in there.
Emotion fuels any message by giving your reader a peak into what makes you tick, and makes them wonder what you're going to say next.
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