A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites, it delights."...
PR and Marketing
Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I'm exploring the idea that social media and infl...
Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort....
Communication
When you first begin your blog, everything is fine and dandy. It's like bringing home the new baby from the hospital. Everyone visits to see the new baby. Everyone thinks the baby is cute and wants to hold it. Everyone "oohs" and "awes." After a few months tho...
When I started as a public information officer at Texas Tech I learned one thing that has carried me through my subsequent career: be a trusted source of information for the press and anyone who could be called upon to most influence our relationships w...
I've decided to grow up a bit and change my site design. I like it. In coming months I'm going to focus on specific topics like the Big Kids I appreciate and admire. The mouth is still large and loud! Anyway, I'll be looking at the following topics: Customer...
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