I started in radio as a weekend news reader who was inspired by a poster hanging above the cart deck that promised that if you could give me 1,000 words I could paint 1,000 pictures. I could see the audience listening to my words and I wanted to believe they understood; a broadcaster seeking confirmation. Radio became television and I would look through the camera and see my audience absorbing my words. I searched for a face that might nod in agreement. No one ever looked back, but I felt like they might understand. Continue reading →
photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts making connections, building a following, starts conversations – people are actually bathing in the joy of ketchup. Then he is shut off. The company reaches out and takes back control.
He’s a bit sad. You see, this guy likes ketchup and wants to talk about it. But he has no rights; he’s not a representative of the company and he has no ties. He’s an interloper.
Or is he? Continue reading →
I’ve had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can result in improved exposure for your company, or in today’s world, in your reputation. In the next few blog posts, I’m going to be looking intently at how to rapidly develop a platform to expose your business or self to achieve maximum visibility. I will then delve into the various other elements required to achieve what I call SuperStardom. You may want to just call it the path to success. Continue reading →
