Featured Posts
If an A-Lister Twitters Alone in the Wilderness, Will Anyone Hear?

If an A-Lister Twitters Alone in the Wilderness, Will Anyone Hear?

Just because an A-lister Twitters disdain for a product, service, another A-lister, or the meal they just ate, doesn't mean anybody actually hears their scream.

Read More

Kill the Incredible Hulk! Oh, Never Mind.

Kill the Incredible Hulk! Oh, Never Mind.

Stop blind blasting out crap to writers, journalists, bloggers and your Mom. You have a lot of crap being sent to Robert Scoble.

Read More

How To Score Social Media Creds

How To Score Social Media Creds

How to improve your Twitter credibility or how to influence social media followers and win new ones.

Read More

Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys

Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys

Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach.

Read More

Influence Fades Without Relationships

Influence Fades Without Relationships

Social media relationships fail without a relationship connection. A large number of followers is only meaningful if those followers represent people you have come to know and respect.

Read More


Elvis Would Also Hate the ACE Bus

Google Buzz

I must be the dumbest bus rider in Las Vegas, or I have been marked by an evil spell.

I am a member of the Club Ride program and I attempt to do my part to walk short distances, or car pool, or be brave enough to recently risk it all on the ACE commuter bus. Honestly, the ACE bus should be right up my alley; it’s cool looking, it’s convenient and its fast. However, it has some serious flaws that will prevent me from further attempting to ride it.

Continue reading →

Seen on Twitter 7/1/2010

Google Buzz

Everybody needs a good laugh so check out this hilarious video, especially all u dads out there: http://tinyurl.com/2cf67s6Thu Jul 01 16:31:52 via web

NEW POST: 3 Simple Ways to Repurpose Your Blog Posts for More Exposure http://bit.ly/ab9PbnThu Jul 01 15:28:21 via web

Case Study: How One Local Coffee Shop Use Twitter http://bit.ly/8ZJnlV by @AskAaronLeeThu Jul 01 19:32:31 via twitterfeed

And the PR Practitioners Were Sore Afraid

Google Buzz

In those days K. D. Paine was the ruler of measurement.

And it came to pass, that a decree was issued: “Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising.”

A cry arose from the crowd and the PR practitioners were sore afraid.

Across the ocean in Spain, the The International Association for Measurement and Evaluation of Communication met in Barcelona last month to debate and approve 7 new principles for measuring results of public relations programs. The big news was that counting clips and measuring how much a public release placement would have cost in advertising, commonly known as counting Advertising Value Equivalents, was tossed out as an unreliable and faulty measurement of PR results.

I remember compiling clip books and touting how much work was being produced and feeling pretty good about it. Until a wise CEO demanded to know the impact of our effort, or more specifically he asked, “How have we changed their minds and hearts?” Clip counting quickly stopped being my number one morning activity.

Here are the 7 Principles adopted in Barcelona:

  1. Goal setting and measurement are fundamental aspects of any PR program.
  2. Media measurement requires quantity and quality – cuttings in themselves are not enough.
  3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
  4. Social media can and should be measured.
  5. Measuring outcomes is preferred to measuring media results.
  6. Business results can and should be measured where possible.
  7. Transparency and Replicability are paramount to sound measurement.

Counting clips and reporting out the amount of earned media still looks good to many CEO’s who want to know the return on monetary investment. However, we all know that the true measure of any program is the outcome or the activities initiated after a “call to action.” Of course, measuring these things requires planning, effort and a certain amount of understanding by both the PR and the CEO.

Measurement is an activity that considers goals and then defines how to measure outcomes as results. Much of this still must be done by hand because many of the measurement solutions being advertised are still counting only clips and placements. Work is still needed to fully toss out AVE’s as a measurement standard.

As usual, K.D. Paine has done an excellent job of reporting out the results of the Barcelona Summit and I encourage you to visit her blog.