Google+ & PR: What does it mean for you and your company?
As Google leverages the rich information and data it will be able to collect from the interactions and interests of Google+ users, it has the power to change and improve existing Google services as well as push Google into new business categories. That kind of power positions Google to be a significant player in the social media landscape – if not to become the dominant player that leaves its competitors in the dust.
http://www.techaffect.com/2011/09/30/google-pr-what-does-it-mean-for-you-and-your-company/
A pitch for PR to focus more on owned media
If you’ve ever worked in PR, you’ve probably written a pitch. And if you’ve written a pitch, you’ve researched and created content. So why not take the extra step to flesh out those pitches and create content for owned channels first that can also be used in a pitch.
http://www.deirdrebreakenridge.com/2011/10/a-pitch-for-pr-to-focus-more-on-owned-media/
Braehead Row Puts Scotland on the Map for PR and Social Media Disasters
Some people shouldn’t be let loose on PR and social media. Particularly during a crisis or a major reputational issue.
http://conversation.cipr.co.uk/posts/scott.douglas/braehead-row-puts-scotland-on-the-map-for-pr-and-social-media-disasters
A lesson from Netflix by way of SNL: Quit while you’re behind
Another crisis lesson and a bit of warning:
Would you ever advise a client to “go twice” with the same bad news? It leaves me convinced [Reed] Hastings convened a meeting of one in hatching the plan and pulling the trigger. There is a more troubling scenario – troubling for those who do what we do for a living. Suppose Hastings did actually seek the counsel of someone he deeply trusted, and whose advice he would have taken. What if that person, sensing Hastings’s enthusiasm for the idea, just bit their tongue and nodded yes.
http://www.360prblog.com/2011/10/05/a-lesson-from-netflix-by-way-of-snl-quit-while-youre-behind/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+360PRblog+%28360PRblog%29
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