links for 2007-08-29

• Communication Overtones: Measuring Success: The Impact of Social Media and Viral Video
  Best post of the summer on marketing and word-of-mouth viral campaigns!
  (tags: public+relations, viral, marketing)
• Rough Type: Nicholas Carr's Blog: The Great Unread
  And, while we're talking about measurement...
  (tags: analysis measurement)
• Digital Solid: Marketing Technology ROI ?Ǭª The persuasive power of a map
  By the way, here's a map.
  (tags: marketing, mapping)

Last updated by Michael S. Sommermeyer at August 28, 2007.