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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<title>Light The Torch of Freedom</title>
		<link>http://wordymouth.com/2010/03/03/light-the-torch-of-freedom/</link>
		<comments>http://wordymouth.com/2010/03/03/light-the-torch-of-freedom/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:00:34 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=711</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: John Fraissinet
To feel the full impact of this piece I suggest listening to some Dylan.
The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and independence [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Governor LePotomaine Rides Again</title>
		<link>http://wordymouth.com/2010/02/25/governor-lepotomaine-rides-again/</link>
		<comments>http://wordymouth.com/2010/02/25/governor-lepotomaine-rides-again/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 00:29:20 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=699</guid>
		<description><![CDATA[Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>I Appreciate Your Viewpoint, But You&#8217;re Wrong!</title>
		<link>http://wordymouth.com/2010/02/22/i-appreciate-your-viewpoint-but-youre-wrong/</link>
		<comments>http://wordymouth.com/2010/02/22/i-appreciate-your-viewpoint-but-youre-wrong/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 18:03:46 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=91</guid>
		<description><![CDATA[Embrace negative comments. They lead to opportunities to improve customer service.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>I&#8217;m a Communicator</title>
		<link>http://wordymouth.com/2010/02/19/im-a-communicator/</link>
		<comments>http://wordymouth.com/2010/02/19/im-a-communicator/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 19:17:25 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=679</guid>
		<description><![CDATA[I rarely reflect on my profession and what it means to me. I've always wanted to be a communicator and public relations gives me that opportunity. #HAPPO]]></description>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>Do You Want Ketchup With That?</title>
		<link>http://wordymouth.com/2010/02/17/do-you-want-ketchup-with-that/</link>
		<comments>http://wordymouth.com/2010/02/17/do-you-want-ketchup-with-that/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:27:10 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=674</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>The SuperStar Formula: Do You Have What It Takes?</title>
		<link>http://wordymouth.com/2010/02/01/the-superstar-formula/</link>
		<comments>http://wordymouth.com/2010/02/01/the-superstar-formula/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:38:18 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=639</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;ve had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You&#8217;re The Greatest Somebody In The World!</title>
		<link>http://wordymouth.com/2010/01/29/youre-the-greatest-somebody-in-the-world/</link>
		<comments>http://wordymouth.com/2010/01/29/youre-the-greatest-somebody-in-the-world/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:16:04 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=624</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: kacleaveland
Everybody loves you. They want you. You are bigger than anything and the accolades keep rolling in. At least that&#8217;s what you&#8217;re thinking it should be like. If you&#8217;re just starting out in a business or embarking on the path to Super Stardom you must realize that it doesn&#8217;t work quite that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Unique Platform Is The First Stop On The Fame Train</title>
		<link>http://wordymouth.com/2010/01/28/your-unique-platform-is-the-first-stop-on-the-fame-train/</link>
		<comments>http://wordymouth.com/2010/01/28/your-unique-platform-is-the-first-stop-on-the-fame-train/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:57:30 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=615</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: daveelmore
Who are you and why should anyone care?
This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you&#8217;re only known for sitting around the house, drinking beer and shouting at Spike TV then you&#8217;re going to need to come up with something else. [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/2010/01/28/your-unique-platform-is-the-first-stop-on-the-fame-train/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You: The Brand, The Myth, The Legend</title>
		<link>http://wordymouth.com/2010/01/27/you-the-brand-the-legend/</link>
		<comments>http://wordymouth.com/2010/01/27/you-the-brand-the-legend/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:23:44 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=601</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;m going to turn you into a star! You are the next big brand.

 photo credit: bdhq
Emily Gimmel, a television journalist, a Realty TV star &#8211; having spent time on the SOAPNet docudrama Southern Belles: Louisville - and a self-styled &#8220;Sexiness Advocate&#8221; opined recently, &#8220;It humors me when people use the term &#8220;social media.&#8221; The [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>No Mystical Device Alone Can Save Journalism</title>
		<link>http://wordymouth.com/2010/01/26/no-mystical-device-alone-can-save-journalism/</link>
		<comments>http://wordymouth.com/2010/01/26/no-mystical-device-alone-can-save-journalism/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:36:33 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=594</guid>
		<description><![CDATA[
			
				
			
		

A good lede or headline will always pull me into a story. Here&#8217;s one: @TIME: Why Bin Laden isn&#8217;t worth worrying about &#124; http://su.pr/26HcJM. The headline made me want to reconsider America&#8217;s obsession with the king of terror. It also made me reconsider why media can&#8217;t seem to get anyone to pay for a story. [...]]]></description>
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		<slash:comments>1</slash:comments>
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