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	<description>A bloviation on the practice of public relations.</description>
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		<title>Your Neighbor Outperforms Your Paid Spokesperson</title>
		<link>http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/</link>
		<comments>http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pitching]]></category>
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		<guid isPermaLink="false">http://wordymouth.com/?p=1118</guid>
		<description><![CDATA[When a neighbor recommends a new service you are more likely to tune in, according to the latest research from Nielsen on word-of-mouth influencers. All of those social media recommendations from friends and family continue to grow in influence over traditional media. The trends highlight the need to create interesting and valuable content to attract [...]]]></description>
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		<title>Go Ahead, Share that Crap and See How Much Traction You Get</title>
		<link>http://wordymouth.com/pr/go-ahead-share-that-crap-and-see-how-much-traction-you-get/</link>
		<comments>http://wordymouth.com/pr/go-ahead-share-that-crap-and-see-how-much-traction-you-get/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1109</guid>
		<description><![CDATA[Everything is coming full circle again, with content creation and curation suddenly the newest buzzwords. Content has always been the king. Without good content nobody will visit and share the information. Backlinks are hard to create without good content, as many have discovered recently. Diane S. Thieke ponders the use of content and the need [...]]]></description>
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		<title>Keyword Stuffing Could Get Your Press Release Stuffed</title>
		<link>http://wordymouth.com/pr-education/keyword-stuffing-could-get-your-press-release-stuffed/</link>
		<comments>http://wordymouth.com/pr-education/keyword-stuffing-could-get-your-press-release-stuffed/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 15:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1099</guid>
		<description><![CDATA[Remember the good old days of writing a press release? You would write the headline, fashion out the story, and then shotgun it out via fax to every editor in America. Then sit back and wait for the placements to pour in. Boy how stupid, right? These days, it is all about targeting, focusing, and [...]]]></description>
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		<title>Goldman Sachs Further Distances Itself from Bad News</title>
		<link>http://wordymouth.com/pr/goldman-sachs-further-distances-itself-from-bad-news/</link>
		<comments>http://wordymouth.com/pr/goldman-sachs-further-distances-itself-from-bad-news/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 00:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1090</guid>
		<description><![CDATA[The investment firm ran the other way from controversy last week and sold its stake in The Village Voice. This weekend New York Times columnist Nicholas Kristof revealed Goldman had sold its $30 million stake in Village Voice Media, which has come under fire for its Backpage.com website, which Kristof labels the “biggest forum for [...]]]></description>
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		<title>PR Defined: Are We Communicators or Managers?</title>
		<link>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/</link>
		<comments>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 19:48:17 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1085</guid>
		<description><![CDATA[PR communicators carry out campaigns by integrating traditional public relations with social media. We have been the driving force behind using new tools to build a two-way loop between their organizations and their publics. It almost seems second nature. Now the Public Relations Society of America seeks to better define public relations in the age [...]]]></description>
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		<title>Tell The End of Ratings Do Us Part</title>
		<link>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/</link>
		<comments>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 03:56:38 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1082</guid>
		<description><![CDATA[So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attracting an audience? Likely not. However, I am attempting to [...]]]></description>
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		<title>If No One Follows Can One Be A Leader?</title>
		<link>http://wordymouth.com/strategy/if-no-one-follows-can-one-be-a-leader/</link>
		<comments>http://wordymouth.com/strategy/if-no-one-follows-can-one-be-a-leader/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 01:03:53 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1078</guid>
		<description><![CDATA[The other day I was stopped by a woman who was lost. She was looking for the City Council. I asked, "Do you mean City Hall?" She wasn't sure. "Yes, the City Council." I told her I happened to be walking to City Hall and she could follow me over there. "It's just a few [...]]]></description>
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		<title>WordyCraft: Best Links for October 10-14, 2011</title>
		<link>http://wordymouth.com/links/wordycraft-best-links-for-october-10-14-2011/</link>
		<comments>http://wordymouth.com/links/wordycraft-best-links-for-october-10-14-2011/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 00:36:09 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1063</guid>
		<description><![CDATA[Google+ &#38; PR: What does it mean for you and your company? As Google leverages the rich information and data it will be able to collect from the interactions and interests of Google+ users, it has the power to change and improve existing Google services as well as push Google into new business categories. That [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ThinkUp! Analyze and Engage in Conversations</title>
		<link>http://wordymouth.com/pr-tech/thinkup-analyze-and-engage-in-conversations/</link>
		<comments>http://wordymouth.com/pr-tech/thinkup-analyze-and-engage-in-conversations/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 17:49:29 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1060</guid>
		<description><![CDATA[ThinkUp is a conversation analysis tool. It allows you to analyze where conversations are taking place, conduct polls and engage with influencers.]]></description>
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		<title>Houston! Send Up Some More Astroturf</title>
		<link>http://wordymouth.com/persuasion/houston-send-up-some-more-astroturf/</link>
		<comments>http://wordymouth.com/persuasion/houston-send-up-some-more-astroturf/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 22:17:02 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1048</guid>
		<description><![CDATA[Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure, these protests initially have just sprung up and have gathered momentum. Yet, the potential for misuse and manipulation through [...]]]></description>
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