I'm going to turn you into a star! You are the next big brand.
Emily Gimmel, a television journalist, a Realty TV star - having spent time on the SOAPNet docudrama Southern Belles: Louisville - and a self-styled "Sexiness Advocate" opined recently, "It humors me when people use the term "social media." The entire web is social. Everything is social." Which takes us to our first chapter in my newest effort, "You Can Be A Star Just Like Heidi Montag!"
Everything Is Social. Everything.
You really can market yourself and become even bigger than Heidi Montag. You just to learn a few skills about the real world.
First off, the Internet did not spawn the social world you know as MySpace, Facebook, Foursquare and Twitter. Proctor and Gamble did that when it created the artificial water cooler known as the Soap Opera. And memes were not started by a geek living in his mother's basement. Edward Bernays, using some science gleaned from his uncle Sigmund Freud, started us on the path of crowdsourcing and theme-memes when he convinced young women to march down the street holding forth their Freedom Torches (Lucky Strike Cigarettes). It's all in the history books.
You must come to the realization that nobody talks about anybody until somebody starts talking. Word-of-Mouth, Social Media, Public Relations, Marketing and Advertising all rely on someone starting a conversation and keeping it going. And to be at the center of that conversation, you must be worth talking about.
Conversations spark when people find something interesting, worthwhile, inspiring or down-right-stupid to talk about. You just have to decide what category you want to be in.
It All Started Around 10,000 BC (Or Earlier, Depending on If You're a Scientist or a Flintstones Fan)
Cave Painting - Horse
You might say the first use of social media was a guy named Thor who drew pictures of the day's great hunt on his cave wall so that his cousin Gar would see how great his cousin was when he finally trudged back to the cave from a far distant valley. "Gar impressed. Thor great hunter." And of course, later, chuckling, "Thor flattened by Woolly Mammoth! Ha, Ha, Ha!"
Humans are social creatures. We like to show off, gossip and one-up one another. And that is how you are going to become as famous Heidi.
Intrigued? Wondering how you too can become a famous celebrity juiced up by the power flowing from the flashbulbs of endless papparazi? Don't worry, in coming posts, I'm going to show you.
The Plan For Super Stardom
I make a solemn vow that when this article series is done, you will know more than anyone about how to market yourself and your business.
You will learn:
1. How to Develop A Personality's Personality.
2. Word-of-Mouth Techniques sure to boost your exposure.
3. How to attract new friends, business partners and lovers.
4. How to keep existing friends, partners and lovers even as you meet new ones.
5. Why you must become a Publicity Hound.
6. Cultivate new leads for business, fame and power.
7. Promote! Promote! Promote!
8. How to work a crowd (especially a crowd of hungry photographers and celebrity journalists).
9. How to make more money than you've ever dreamed possible (and I mean Money!).
10. Why stars sabotage themselves and bring down doom and gloom.
11. How not to become trapped on an island begging people to vote you off.
12. How to feed the beast everyday and become even bigger than even you imagined!
You think I'm kidding? I'm not. This is the renaissance. The paradigm shift. The dream revealed. You will be a star. Your business will be bigger than ever. Success will knock on your door and beg to know your secrets!
Check back often and leave me your questions/comments. I'm looking forward to working with you.
Cheers!
WM.