photo credit: John_Stephen_Dwyer
Much like when Moses had to go back up the hill to collect a new set of commandments after he smashed the first batch, everyone was submitting some good ideas on Twitter when lo, Twitter crashed. Sara Evans (@PRsarahevans) started off the discussion asking "What are the 10 Commandments of Social Media?" All of the posts can be found under #10comm. Anyway, before everything halted, there were some excellent suggestions for a list of Social Media's Ten Commandments.
1. @stephkordas: "Thou shalt be human/conversant/transparent."
2. @AlKrueger: "Thou shalt not send auto-dm to new followers telling them to check out a website or your blog."
3. @nicroames: "Thou shalt engage in the conversation, broadcasting your stuff is not social media."
4. @jillelswick: "Thou shalt be interested in people you've never met."
5. @TamarahLand: "Thou shall re-tweet, thou shall not covet thy follower's tweets."
6. @abrahamlloyd: "Thou shalt answer at least one question a day from someone asking for help, advice, comfort, or direction."
7. @mkaPR: "If thou be a star on Twitter, thou shalt be open and follow regular people too."
8. @wordymouth: "Thou shalt not commit character assassination."
9. @jcberk: "If you mess up, own up. Then do better."
10. @carriekerpen: "Thou shalt listen, and engage. Thou shall not unabashadly shout your message. Thou shalt provide value."
And there were many more. Including these two, which I think sum up the whole discussion:
11. @abrahamlloyd "Remember that colelctively every tweet, post, link, friend, vid, and pic tied to u paints a picture of who u r."
12. @wordymouth: "Be true, be open, be willing to listen, be willing to share, always be kind and never hold anything back."
What would you add? (Here's another list submitted by @AlKrueger).
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Thanks for mentioning a couple of my tweets in your blog post. I thought the discussion was excellent, and raised a number of great points. An interesting thing for me, though, was that most of the ideas people offered focused on execution / participation. There was little discussion about the need / responsibility to plan or measure re: social media.
If you want to be successful with social media, these commandments provide a great set of rules to follow. They are just a start, though. Social media requires planning and measurement to be executed well. That being said, I think they need their own set of commandments.
Be human. Be humane. Be helpful. Share. Be brief.