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	<title>wordymouth.com &#187; Personal Platform</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/publicity/forget-the-press-release-its-the-story-that-you-have-to-worry-about/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-17T13:03:14+00:00">May 17, 2012</time>.</p>	<item>
		<title>Forget the Press Release, It&#8217;s The Story That You Have To Worry About</title>
		<link>http://wordymouth.com/publicity/forget-the-press-release-its-the-story-that-you-have-to-worry-about/</link>
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		<pubDate>Thu, 09 Dec 2010 16:03:11 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
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		<description><![CDATA[It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story.]]></description>
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		<title>The SuperStar Formula: Do You Have What It Takes?</title>
		<link>http://wordymouth.com/communication/the-superstar-formula/</link>
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		<pubDate>Tue, 02 Feb 2010 00:38:18 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<description><![CDATA[I've had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can [...]]]></description>
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		<title>You&#8217;re The Greatest Somebody In The World!</title>
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		<comments>http://wordymouth.com/communication/youre-the-greatest-somebody-in-the-world/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:16:04 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<description><![CDATA[photo credit: kacleaveland Everybody loves you. They want you. You are bigger than anything and the accolades keep rolling in. At least that's what you're thinking it should be like. If you're just starting out in a business or embarking on the path to Super Stardom you must realize that it doesn't work quite that [...]]]></description>
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		<title>Your Unique Platform Is The First Stop On The Fame Train</title>
		<link>http://wordymouth.com/communication/your-unique-platform-is-the-first-stop-on-the-fame-train/</link>
		<comments>http://wordymouth.com/communication/your-unique-platform-is-the-first-stop-on-the-fame-train/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:57:30 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[photo credit: daveelmore Who are you and why should anyone care? This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you're only known for sitting around the house, drinking beer and shouting at Spike TV then you're going to need to come up with something [...]]]></description>
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