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It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story....

I've had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can ass...

photo credit: kacleaveland Everybody loves you. They want you. You are bigger than anything and the accolades keep rolling in. At least that's what you're thinking it should be like. If you're just starting out in a business or embarking on the path to Super S...

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