A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage “If it bleeds, it leads” takes on a new connotation: “If it excites, it delights.”
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When Pitching Focus On Page Views
Posted on Nov 17 , 2010 in Featured & Journalism & Pitching & Podcast & PR & Publicity & You: The Brand
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Sharing the Right Things On Facebook
Posted on Apr 28 , 2010 in Linkedin & PR Tech & Reputation & Social Media & You: The Brand
Facebook is a powerful place to network and share information with others. It allows you to engage in conversations and build relationships. If you share the right things on Facebook you will build a powerful network and still remain somewhat private in a rapidly-changing online world.
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Do You Want Ketchup With That?
Posted on Feb 17 , 2010 in Communication & Crisis Management & Marketing & Measurement & Social Media & You: The Brand
photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]