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	<title>wordymouth.com &#187; You: The Brand</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<title>Sharing the Right Things On Facebook</title>
		<link>http://wordymouth.com/2010/04/28/sharing-the-right-things-on-facebook/</link>
		<comments>http://wordymouth.com/2010/04/28/sharing-the-right-things-on-facebook/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:19:12 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=725</guid>
		<description><![CDATA[Facebook is a powerful place to network and share information with others. It allows you to engage in conversations and build relationships. If you share the right things on Facebook you will build a powerful network and still remain somewhat private in a rapidly-changing online world.]]></description>
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		<title>Do You Want Ketchup With That?</title>
		<link>http://wordymouth.com/2010/02/17/do-you-want-ketchup-with-that/</link>
		<comments>http://wordymouth.com/2010/02/17/do-you-want-ketchup-with-that/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:27:10 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=674</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]]]></description>
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		<title>The SuperStar Formula: Do You Have What It Takes?</title>
		<link>http://wordymouth.com/2010/02/01/the-superstar-formula/</link>
		<comments>http://wordymouth.com/2010/02/01/the-superstar-formula/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:38:18 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=639</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;ve had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can [...]]]></description>
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		<title>You&#8217;re The Greatest Somebody In The World!</title>
		<link>http://wordymouth.com/2010/01/29/youre-the-greatest-somebody-in-the-world/</link>
		<comments>http://wordymouth.com/2010/01/29/youre-the-greatest-somebody-in-the-world/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:16:04 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=624</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: kacleaveland
Everybody loves you. They want you. You are bigger than anything and the accolades keep rolling in. At least that&#8217;s what you&#8217;re thinking it should be like. If you&#8217;re just starting out in a business or embarking on the path to Super Stardom you must realize that it doesn&#8217;t work quite that [...]]]></description>
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		<title>Your Unique Platform Is The First Stop On The Fame Train</title>
		<link>http://wordymouth.com/2010/01/28/your-unique-platform-is-the-first-stop-on-the-fame-train/</link>
		<comments>http://wordymouth.com/2010/01/28/your-unique-platform-is-the-first-stop-on-the-fame-train/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:57:30 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=615</guid>
		<description><![CDATA[
			
				
			
		

 photo credit: daveelmore
Who are you and why should anyone care?
This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you&#8217;re only known for sitting around the house, drinking beer and shouting at Spike TV then you&#8217;re going to need to come up with something else. [...]]]></description>
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		<title>You: The Brand, The Myth, The Legend</title>
		<link>http://wordymouth.com/2010/01/27/you-the-brand-the-legend/</link>
		<comments>http://wordymouth.com/2010/01/27/you-the-brand-the-legend/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:23:44 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=601</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;m going to turn you into a star! You are the next big brand.

 photo credit: bdhq
Emily Gimmel, a television journalist, a Realty TV star &#8211; having spent time on the SOAPNet docudrama Southern Belles: Louisville - and a self-styled &#8220;Sexiness Advocate&#8221; opined recently, &#8220;It humors me when people use the term &#8220;social media.&#8221; The [...]]]></description>
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