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	<title>wordymouth.com &#187; You: The Brand</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-17T09:24:00+00:00">May 17, 2012</time>.</p>	<item>
		<title>Tell The End of Ratings Do Us Part</title>
		<link>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/</link>
		<comments>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 03:56:38 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1082</guid>
		<description><![CDATA[So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attracting an audience? Likely not. However, I am attempting to [...]]]></description>
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		<title>Forget the Press Release, It&#8217;s The Story That You Have To Worry About</title>
		<link>http://wordymouth.com/publicity/forget-the-press-release-its-the-story-that-you-have-to-worry-about/</link>
		<comments>http://wordymouth.com/publicity/forget-the-press-release-its-the-story-that-you-have-to-worry-about/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:03:11 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=969</guid>
		<description><![CDATA[It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story.]]></description>
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		<item>
		<title>The Field of Dreams Nobody Can Find</title>
		<link>http://wordymouth.com/strategy/the-field-of-dreams-nobody-can-find/</link>
		<comments>http://wordymouth.com/strategy/the-field-of-dreams-nobody-can-find/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 19:15:20 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=950</guid>
		<description><![CDATA[I was recently asked how a work at home mom could duplicate the success of a friend who was making a good living. The successful friend was constantly busy, often visiting with customers and considering ways to expand her product line.]]></description>
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		<title>When Pitching Focus On Page Views</title>
		<link>http://wordymouth.com/pr/when-pitching-focus-on-page-views/</link>
		<comments>http://wordymouth.com/pr/when-pitching-focus-on-page-views/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:03:38 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=880</guid>
		<description><![CDATA[A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites,  it delights."]]></description>
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		<title>Sharing the Right Things On Facebook</title>
		<link>http://wordymouth.com/pr-tech/sharing-the-right-things-on-facebook/</link>
		<comments>http://wordymouth.com/pr-tech/sharing-the-right-things-on-facebook/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:19:12 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=725</guid>
		<description><![CDATA[Facebook is a powerful place to network and share information with others. It allows you to engage in conversations and build relationships. If you share the right things on Facebook you will build a powerful network and still remain somewhat private in a rapidly-changing online world.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Do You Want Ketchup With That?</title>
		<link>http://wordymouth.com/crisis-management/do-you-want-ketchup-with-that/</link>
		<comments>http://wordymouth.com/crisis-management/do-you-want-ketchup-with-that/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:27:10 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=674</guid>
		<description><![CDATA[photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>The SuperStar Formula: Do You Have What It Takes?</title>
		<link>http://wordymouth.com/communication/the-superstar-formula/</link>
		<comments>http://wordymouth.com/communication/the-superstar-formula/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:38:18 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=639</guid>
		<description><![CDATA[I've had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>You&#8217;re The Greatest Somebody In The World!</title>
		<link>http://wordymouth.com/communication/youre-the-greatest-somebody-in-the-world/</link>
		<comments>http://wordymouth.com/communication/youre-the-greatest-somebody-in-the-world/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:16:04 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=624</guid>
		<description><![CDATA[photo credit: kacleaveland Everybody loves you. They want you. You are bigger than anything and the accolades keep rolling in. At least that's what you're thinking it should be like. If you're just starting out in a business or embarking on the path to Super Stardom you must realize that it doesn't work quite that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Unique Platform Is The First Stop On The Fame Train</title>
		<link>http://wordymouth.com/communication/your-unique-platform-is-the-first-stop-on-the-fame-train/</link>
		<comments>http://wordymouth.com/communication/your-unique-platform-is-the-first-stop-on-the-fame-train/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:57:30 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=615</guid>
		<description><![CDATA[photo credit: daveelmore Who are you and why should anyone care? This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you're only known for sitting around the house, drinking beer and shouting at Spike TV then you're going to need to come up with something [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You: The Brand, The Myth, The Legend</title>
		<link>http://wordymouth.com/communication/you-the-brand-the-legend/</link>
		<comments>http://wordymouth.com/communication/you-the-brand-the-legend/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:23:44 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=601</guid>
		<description><![CDATA[I'm going to turn you into a star! You are the next big brand. photo credit: bdhq Emily Gimmel, a television journalist, a Realty TV star - having spent time on the SOAPNet docudrama Southern Belles: Louisville - and a self-styled "Sexiness Advocate" opined recently, "It humors me when people use the term "social media." [...]]]></description>
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