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So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attrac...

It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story....

I was recently asked how a work at home mom could duplicate the success of a friend who was making a good living. The successful friend was constantly busy, often visiting with customers and considering ways to expand her product line....

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