Archive for the ‘You: The Brand’ Category

Sharing the Right Things On Facebook

28 Apr 2010 at 08:19

Michael Sommermeyer

Linkedin, PR Tech, Reputation, Social Media, You: The Brand

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Facebook is a powerful place to network and share information with others. It allows you to engage in conversations and build relationships. If you share the right things on Facebook you will build a powerful network and still remain somewhat private in a rapidly-changing online world.

Do You Want Ketchup With That?

17 Feb 2010 at 17:27

Michael Sommermeyer

Communication, Crisis Management, Marketing, Measurement, Social Media, You: The Brand

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photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]

The SuperStar Formula: Do You Have What It Takes?

01 Feb 2010 at 16:38

Michael Sommermeyer

Communication, Personal Platform, You: The Brand

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I’ve had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can [...]

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