photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]
Archive for the ‘You: The Brand’ Category
The SuperStar Formula: Do You Have What It Takes?
I’ve had a few people comment on this blog and on Facebook about why does this matter? The whole point of writing about becoming a SuperStar is that there is a clear formula for achieving success and notoriety. The path may take different routes, but I can assure you that following a simple formula can [...]
You’re The Greatest Somebody In The World!
photo credit: kacleaveland
Everybody loves you. They want you. You are bigger than anything and the accolades keep rolling in. At least that’s what you’re thinking it should be like. If you’re just starting out in a business or embarking on the path to Super Stardom you must realize that it doesn’t work quite that [...]