Posted on Oct 31 , 2011 in Blog & Communication & Featured & Marketing & Reputation & You: The Brand
So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attracting an audience? Likely not. However, I am attempting to [...]
Posted on Dec 09 , 2010 in Blog & Featured & Personal Platform & Pitching & Publicity & You: The Brand
It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story.
Posted on Nov 30 , 2010 in Blog & Featured & Marketing & Marketing Yourself & Strategy & You: The Brand
I was recently asked how a work at home mom could duplicate the success of a friend who was making a good living. The successful friend was constantly busy, often visiting with customers and considering ways to expand her product line.
