When I was running 12 miles a day, it often was a solitary event. You would run off and let your mind wander. A great time for dreaming up new ideas! However, I always took someone along or joined a group when I wanted to speed up the run. It never fails. Share the experience [...]
A clown was standing in a kitchen, holding a can of frozen orange juice, staring at it intently. His friend saw this and asked why. The clown answered, “The can says, ‘Concentrate’.”
Now why would I start with that terrible joke? To illustrate that if you’re characters are unbelievable or slightly off, then no one [...]
My daughter was always the best at bribing me into doing something she wanted when she was a toddler. The boys never seemed to catch onto the subtleties of expression and body language. Now that she’s a teen, it’s only gotten worse. Meanwhile, my sons continue to use the brute force approach, [...]
Ever talked with someone who seemed a little off, like they were trying too hard to impress you? Or perhaps it seemed as if the presentation had some holes in it. People can see through insincerity and fake responses.
Show you care and build a quality that demonstrates that you care about how others [...]
Emotion, whether it be in the form or sadness, anger, happiness, etc., adds immediacy to any form of persuasion. People want to immediately tap into the emotion and find out how you are feeling.
Then they want to know how you’re going to get beyond it.
If you have made a mistake, show how you felt [...]
After the fall of Alexandria, a single book was pulled and saved from the library, because it contained a precious secret. Inside the well-kept pages, the author described and pointed to a touchstone, which was described as a smooth and perfect stone that had the ability to turn anything it touched into pure gold. [...]
And then? And then?
And then what happened?
Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost.
In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And [...]
Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel.
When people surmise the press release is dead and needs a makeover, they point to the gimmicks. [...]
Earlier this month I decided that I was just going to use this space for me. (See post A New Year’s Wish). I had grown tired of trying to dream up only public relations posts to WordyMouth. So I sort of checked out. It wasn’t worth it to me to be known [...]
The script’s coming along quite nicely, especially after I stopped editing it every two minutes. Now that I’m just writing and not worrying about the typos or the awkwardness, the script has moved into the second act and we’re heading for another plot point. Hint: we’re about to find out what happens when [...]