Archive for the ‘Writing’ Category

I Am Thankful For…

24 Nov 2009 at 08:37

Michael Sommermeyer

Advocacy, Communication, Personal, Thoughts, Writing

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I’m sitting at my desk staring at the screen and thinking that I have just started another one of those projects I’m accused of never finishing. I’m up to 19,032 words and thinking I should have started sooner. Actually, I should have started a lot sooner.

I’m writing as fast as I can to attempt to finish [...]

Persuasion: Share the Experience

17 Jun 2008 at 04:04

Michael Sommermeyer

PR Education, Persuasion, Wordiness, Writing

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When I was running 12 miles a day, it often was a solitary event.  You would run off and let your mind wander.  A great time for dreaming up new ideas!  However, I always took someone along or joined a group when I wanted to speed up the run.  It never fails.  Share the experience [...]

Persuasion: Introduce Credible Characters

27 May 2008 at 03:53

Michael Sommermeyer

Persuasion, Writing

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A clown was standing in a kitchen, holding a can of frozen orange juice, staring at it intently. His friend saw this and asked why. The clown answered, “The can says, ‚ÄòConcentrate‚Äô.”
Now why would I start with that terrible joke? To illustrate that if you’re characters are unbelievable or slightly off, then no one [...]

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