Revisiting a previous discussion of the Social Media News Release, I’m wondering if it is worth the effort of working on a new template for governmental, non-profit and public affairs applications. But in thinking about it, I’ve realized that something very important is missing from the current template: the feedback loop. The concept of Social [...]
Blog
5
Social Media News Release: Where’s the Feedback?
Posted on Apr 11 , 2007 in PR Education & PR Tech & Transparency & Web 2.0
5
Digg Dogs: Unleash the Pack?
Posted on Apr 10 , 2007 in Measurement & PR Tech & Strategy & Web 2.0
Last week a woman in Tacoma, Wash. lost everything in her house when a fake ad on Craig’s List invited people to come over and take everything and anything they wanted. When done, there was nothing left of value. The dogs had taken everything including the kitchen sink. Yesterday I pointed to a soldier’s story [...]
0
A Good Story Attracts Attention No Matter What
Posted on Apr 09 , 2007 in Journalism & Media Relations & PR & Web 2.0
It’s hard to hold back a good story, one that engages and draws you in. One such story traveled the blogosphere last week and eventually was picked up by traditional media. It’s the story about the Ipod that saved a soldier’s life. Later it was determined the soldier’s body armor did all the work, but [...]