A year ago I co-taught a workshop on social media with my friend Al Gibes, The Online Guy at the Las Vegas Review-Journal.?Ç We covered everything from RSS Feeds to Blogs to Podcasting.?Ç Sort of a kitchen sink-styled adventure.?Ç And while there was a lot of initial enthusiasm, not too many people [...]
Archive for the ‘Web 2.0’ Category
One, Two, Three, Who’s Got PR 3.0? Three, Four, Five, It’s Just PR Jive
Photo Courtesy: Dakota State University
Stop the presses on that new PR Book. We’re heading for PR 3.0. Whatever that means.
PR Week coined that moniker, presumably to talk about how PR’s growth is steering the industry toward new heights. Perhaps the magazine’s editors were hoping to sound hip and leap over PR [...]
Fade In. Ext. Courthouse: No Reason to Avoid Video
I started in video. 3/4-inch tape for news and 1-inch to make the fancy edits. It took hours to produce 1 minute of transitions, special effects and graphics. More than once I snarled the tape in the machine, usually 30-minutes to air. Such was the life of an analog editor.
In 1994 I [...]