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	<title>wordymouth.com &#187; Web 2.0</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/web-20/whats-happening-now/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2009-04-08T15:18:40+00:00">April 8, 2009</time>.</p>	<item>
		<title>What&#8217;s Happening Now?</title>
		<link>http://wordymouth.com/web-20/whats-happening-now/</link>
		<comments>http://wordymouth.com/web-20/whats-happening-now/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 23:18:40 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Television Comes to WordyMouth</title>
		<link>http://wordymouth.com/pr-tech/television-comes-to-wordymouth/</link>
		<comments>http://wordymouth.com/pr-tech/television-comes-to-wordymouth/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 19:23:15 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/09/07/television-comes-to-wordymouth/</guid>
		<description><![CDATA[I'm a television guy. Meaning, I watch way too much TV and I was trained to develop TV. One of the things I've found is that it often is better for me to just have TV roll over me. I hear an idea and it generates a new one. That led me to create a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get Me, I&#8217;m Givin&#8217; Out Wings</title>
		<link>http://wordymouth.com/pr-tech/get-me-im-givin-out-wings/</link>
		<comments>http://wordymouth.com/pr-tech/get-me-im-givin-out-wings/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 21:03:42 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/07/20/get-me-im-givin-out-wings/</guid>
		<description><![CDATA[Edelman's attempts to measure social media influence by counting 'connections' against 'activity' is like me saying I'm a tissue owner manufacturer because I wipe my nose frequently (you can insert another analogy here, if you wish). Just because one Twitter's about everything they do from the time they get up, or links to everything they've [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Las Vegas PRSA Catches Blog Fever</title>
		<link>http://wordymouth.com/pr-tech/las-vegas-prsa-catches-blog-fever/</link>
		<comments>http://wordymouth.com/pr-tech/las-vegas-prsa-catches-blog-fever/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 17:46:18 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/07/19/las-vegas-prsa-catches-blog-fever/</guid>
		<description><![CDATA[A year ago I co-taught a workshop on social media with my friend Al Gibes, The Online Guy at the Las Vegas Review-Journal.?Ç We covered everything from RSS Feeds to Blogs to Podcasting.?Ç Sort of a kitchen sink-styled adventure.?Ç And while there was a lot of initial enthusiasm, not too many people caught the fever. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One, Two, Three, Who&#8217;s Got PR 3.0? Three, Four, Five, It&#8217;s Just PR Jive</title>
		<link>http://wordymouth.com/pr/one-two-three-whos-got-pr-30-three-four-five-its-just-pr-jive/</link>
		<comments>http://wordymouth.com/pr/one-two-three-whos-got-pr-30-three-four-five-its-just-pr-jive/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 14:20:56 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/25/one-two-three-whos-got-pr-30-three-four-five-its-just-pr-jive/</guid>
		<description><![CDATA[Photo Courtesy: Dakota State University Stop the presses on that new PR Book. We're heading for PR 3.0. Whatever that means. PR Week coined that moniker, presumably to talk about how PR's growth is steering the industry toward new heights. Perhaps the magazine's editors were hoping to sound hip and leap over PR 2.0. I [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/one-two-three-whos-got-pr-30-three-four-five-its-just-pr-jive/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Fade In. Ext. Courthouse: No Reason to Avoid Video</title>
		<link>http://wordymouth.com/pr-tech/fade-in-ext-courthouse-no-reason-to-avoid-video/</link>
		<comments>http://wordymouth.com/pr-tech/fade-in-ext-courthouse-no-reason-to-avoid-video/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 14:46:29 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/18/fade-in-ext-courthouse-no-reason-to-avoid-video/</guid>
		<description><![CDATA[I started in video. 3/4-inch tape for news and 1-inch to make the fancy edits. It took hours to produce 1 minute of transitions, special effects and graphics. More than once I snarled the tape in the machine, usually 30-minutes to air. Such was the life of an analog editor. In 1994 I discovered the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media News Release: Where&#8217;s the Feedback?</title>
		<link>http://wordymouth.com/pr-tech/social-media-news-release-wheres-the-feedback/</link>
		<comments>http://wordymouth.com/pr-tech/social-media-news-release-wheres-the-feedback/#comments</comments>
		<pubDate>Wed, 11 Apr 2007 14:33:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/09/social-media-news-release-wheres-the-feedback/</guid>
		<description><![CDATA[Revisiting a previous discussion of the Social Media News Release, I'm wondering if it is worth the effort of working on a new template for governmental, non-profit and public affairs applications. But in thinking about it, I've realized that something very important is missing from the current template: the feedback loop. The concept of Social [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr-tech/social-media-news-release-wheres-the-feedback/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Digg Dogs: Unleash the Pack?</title>
		<link>http://wordymouth.com/pr-tech/digg-dogs-unleash-the-pack/</link>
		<comments>http://wordymouth.com/pr-tech/digg-dogs-unleash-the-pack/#comments</comments>
		<pubDate>Tue, 10 Apr 2007 14:13:14 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/10/digg-dogs-unleash-the-pack/</guid>
		<description><![CDATA[Last week a woman in Tacoma, Wash. lost everything in her house when a fake ad on Craig's List invited people to come over and take everything and anything they wanted. When done, there was nothing left of value. The dogs had taken everything including the kitchen sink. Yesterday I pointed to a soldier's story [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr-tech/digg-dogs-unleash-the-pack/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>A Good Story Attracts Attention No Matter What</title>
		<link>http://wordymouth.com/pr/a-good-story-attracts-attention-no-matter-what/</link>
		<comments>http://wordymouth.com/pr/a-good-story-attracts-attention-no-matter-what/#comments</comments>
		<pubDate>Mon, 09 Apr 2007 14:11:53 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/09/a-good-story-attracts-attention-no-matter-what/</guid>
		<description><![CDATA[It's hard to hold back a good story, one that engages and draws you in. One such story traveled the blogosphere last week and eventually was picked up by traditional media. It's the story about the Ipod that saved a soldier's life. Later it was determined the soldier's body armor did all the work, but [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cluetrain Rides Again (and misses some arrows)</title>
		<link>http://wordymouth.com/pr/cluetrain-rides-again/</link>
		<comments>http://wordymouth.com/pr/cluetrain-rides-again/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 13:52:45 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/05/cluetrain-rides-again/</guid>
		<description><![CDATA[I pulled out my scruffy copy of The Cluetrain Manifesto the other night and re-read the first essay. I was surprised at how fresh it all seems even today nearly ten years later. When it arrived on my desk, the book articulated what I was seeing and experiencing during the early implementations of the interactive [...]]]></description>
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		<slash:comments>2</slash:comments>
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