I’m a television guy. Meaning, I watch way too much TV and I was trained to develop TV. One of the things I’ve found is that it often is better for me to just have TV roll over me. I hear an idea and it generates a new one. That led me [...]
Edelman’s attempts to measure social media influence by counting ‘connections’ against ‘activity’ is like me saying I’m a tissue owner manufacturer because I wipe my nose frequently (you can insert another analogy here, if you wish). Just because one Twitter’s about everything they do from the time they get up, or links to everything [...]
A year ago I co-taught a workshop on social media with my friend Al Gibes, The Online Guy at the Las Vegas Review-Journal. We covered everything from RSS Feeds to Blogs to Podcasting. Sort of a kitchen sink-styled adventure. And while there was a lot of initial enthusiasm, not too many people [...]
Photo Courtesy: Dakota State University
Stop the presses on that new PR Book. We’re heading for PR 3.0. Whatever that means.
PR Week coined that moniker, presumably to talk about how PR’s growth is steering the industry toward new heights. Perhaps the magazine’s editors were hoping to sound hip and leap over PR [...]
I started in video. 3/4-inch tape for news and 1-inch to make the fancy edits. It took hours to produce 1 minute of transitions, special effects and graphics. More than once I snarled the tape in the machine, usually 30-minutes to air. Such was the life of an analog editor.
In 1994 I [...]
Revisiting a previous discussion of the Social Media News Release, I’m wondering if it is worth the effort of working on a new template for governmental, non-profit and public affairs applications. But in thinking about it, I’ve realized that something very important is missing from the current template: the feedback loop.
The concept of Social [...]
Last week a woman in Tacoma, Wash. lost everything in her house when a fake ad on Craig’s List invited people to come over and take everything and anything they wanted. When done, there was nothing left of value. The dogs had taken everything including the kitchen sink.
Yesterday I pointed to a soldier’s [...]
It’s hard to hold back a good story, one that engages and draws you in. One such story traveled the blogosphere last week and eventually was picked up by traditional media. It’s the story about the Ipod that saved a soldier’s life. Later it was determined the soldier’s body armor did all [...]
I pulled out my scruffy copy of The Cluetrain Manifesto the other night and re-read the first essay. I was surprised at how fresh it all seems even today nearly ten years later. When it arrived on my desk, the book articulated what I was seeing and experiencing during the early implementations of the interactive [...]
I’m still pondering about how to make the Social Media News Release work for governmental and public affairs. It seems many of the journalists I meet still don’t get how to use an aggregator or don’t know much about IM. They understand media portals and really appreciate the links to relevant information. [...]