Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel.
When people surmise the press release is dead and needs a makeover, they point to the gimmicks. [...]
Earlier this month I decided that I was just going to use this space for me. (See post A New Year’s Wish). I had grown tired of trying to dream up only public relations posts to WordyMouth. So I sort of checked out. It wasn’t worth it to me to be known [...]
I’ve never attended an evangelical church service, unless you count the Sunday Brunch at the House of Blues. The Vertigo Tour stop in Las Vegas came close to fitting my definition of a spiritual gathering. I was sitting with a group of people from Dallas listening and singing along when the band launched [...]
I love this little device! I can check my emails, twitter, search for a coffee shop, browse the web, and practically think as it types my ideas. My Blackberry 8100 helps me stay connected, keeps from getting lost and it’s easy to carry.
My Treo - I don’t like it so much. It’s [...]
All of this cooperation and goodwill in the social media points me to ponder if we are marching toward a lack of competition and originality. Or at the very least creating a group of people only able to clone ideas or break off crumbs to produce even smaller fragments. Much of this social [...]
Some of my friends are snapping at one another. Taking pot shots and cracking low blows. For some it’s all in the social media game: a heated exchange of ideas. For others, I don’t know for sure.
It’s not just online. I was riding the elevator yesterday and these thirty-somethings let off some stylized cursing, leaving [...]
I’m spinning downward and it seems like I can’t keep up. The phone’s ringing, I’m on the cellphone, and the phone keeps ringing. I try and answer the questions faster, and the call waiting rings in another call on the cell. Then the desk phone rings again and it goes to voicemail. By the time [...]
Every year I take stock. Sort of shake out the cobwebs. As I’ve gotten older, it seems more imperative to plan for the future; really think about what I want to be accomplishing. I tend to dabble. Check things out and bounce from interest to interest. We used to call that hyperactive, but I [...]
Edelman’s attempts to measure social media influence by counting ‘connections’ against ‘activity’ is like me saying I’m a tissue owner manufacturer because I wipe my nose frequently (you can insert another analogy here, if you wish). Just because one Twitter’s about everything they do from the time they get up, or links to everything [...]
Leo Burnett says it came up with the idea of turning 7/11’s across the United States into the fictional Simpsons-world Kwik-E-Marts. NPR’s Morning Edition covered the story well yesterday morning (July 18).
And apparently the agency didn’t get credit for the idea. The creative team pitched the concept over a year ago in meetings with [...]