Archive for the ‘Strategy’ Category

I Appreciate Your Viewpoint, But You’re Wrong!

Embrace negative comments. They lead to opportunities to improve customer service.

Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys

Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach.

The Overwhelming Feeling I’m Falling Behind: Publicity Tools

It seems there is so much to do and not enough time to do all of it.  There’s the Twitter feeds to monitor, the Facebook Fan page to update, the traditional PR and media relations, and the endless demands to finish one project and move on to the other. It seems journalists are feeling the [...]