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	<title>wordymouth.com &#187; Strategy</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/strategy/if-no-one-follows-can-one-be-a-leader/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-17T13:02:05+00:00">May 17, 2012</time>.</p>	<item>
		<title>If No One Follows Can One Be A Leader?</title>
		<link>http://wordymouth.com/strategy/if-no-one-follows-can-one-be-a-leader/</link>
		<comments>http://wordymouth.com/strategy/if-no-one-follows-can-one-be-a-leader/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 01:03:53 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1078</guid>
		<description><![CDATA[The other day I was stopped by a woman who was lost. She was looking for the City Council. I asked, "Do you mean City Hall?" She wasn't sure. "Yes, the City Council." I told her I happened to be walking to City Hall and she could follow me over there. "It's just a few [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Because We Haven&#8217;t Planted It Yet</title>
		<link>http://wordymouth.com/thoughts/because-we-havent-planted-it-yet/</link>
		<comments>http://wordymouth.com/thoughts/because-we-havent-planted-it-yet/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 20:20:20 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Intelligence]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1028</guid>
		<description><![CDATA[The UK has sent the Peacock Network another television comedy, Free Agents, set in a Portland, Ore. public relations agency. Besides the tension-filled sprouting relationship, I'm intrigued by the gamesmanship in the the boardroom. There is a large mixture of advertising, public relations and a large dose of cornball. And there is a bit of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Field of Dreams Nobody Can Find</title>
		<link>http://wordymouth.com/strategy/the-field-of-dreams-nobody-can-find/</link>
		<comments>http://wordymouth.com/strategy/the-field-of-dreams-nobody-can-find/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 19:15:20 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=950</guid>
		<description><![CDATA[I was recently asked how a work at home mom could duplicate the success of a friend who was making a good living. The successful friend was constantly busy, often visiting with customers and considering ways to expand her product line.]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://wordymouth.com/wp-content/uploads/2010/11/field-of-dreams.mp3" length="0" type="audio/mpeg" />
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		<item>
		<title>The Latest Version of The Social Media Revolution Video</title>
		<link>http://wordymouth.com/strategy/the-latest-version-of-the-social-media-revolution-video/</link>
		<comments>http://wordymouth.com/strategy/the-latest-version-of-the-social-media-revolution-video/#comments</comments>
		<pubDate>Sat, 15 May 2010 18:10:54 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=729</guid>
		<description><![CDATA[Facebook is now the 3rd largest country...iPads are showcased...and I wished I was making a $1 for every article posted to Wikipedia!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>10 Steps to Promote Your Passion</title>
		<link>http://wordymouth.com/strategy/10-steps-to-promote-your-passion/</link>
		<comments>http://wordymouth.com/strategy/10-steps-to-promote-your-passion/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 15:41:26 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=720</guid>
		<description><![CDATA[Whether you are promoting a craft, a book or the latest cool product, there are a few steps that can improve your online reputation and build a lasting presence online and offline.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Light The Torch of Freedom</title>
		<link>http://wordymouth.com/persuasion/light-the-torch-of-freedom/</link>
		<comments>http://wordymouth.com/persuasion/light-the-torch-of-freedom/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:00:34 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=711</guid>
		<description><![CDATA[photo credit: John Fraissinet To feel the full impact of this piece I suggest listening to some Dylan. The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>I Appreciate Your Viewpoint, But You&#8217;re Wrong!</title>
		<link>http://wordymouth.com/thoughts/i-appreciate-your-viewpoint-but-youre-wrong/</link>
		<comments>http://wordymouth.com/thoughts/i-appreciate-your-viewpoint-but-youre-wrong/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 18:03:46 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=91</guid>
		<description><![CDATA[Embrace negative comments. They lead to opportunities to improve customer service.]]></description>
		<wfw:commentRss>http://wordymouth.com/thoughts/i-appreciate-your-viewpoint-but-youre-wrong/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys</title>
		<link>http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/</link>
		<comments>http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 20:33:40 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=516</guid>
		<description><![CDATA[Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach. ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Overwhelming Feeling I&#8217;m Falling Behind: Publicity Tools</title>
		<link>http://wordymouth.com/pr/the-overwhelming-feeling-im-falling-behind-publicity-tools/</link>
		<comments>http://wordymouth.com/pr/the-overwhelming-feeling-im-falling-behind-publicity-tools/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 17:27:15 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=487</guid>
		<description><![CDATA[It seems there is so much to do and not enough time to do all of it.  There's the Twitter feeds to monitor, the Facebook Fan page to update, the traditional PR and media relations, and the endless demands to finish one project and move on to the other. It seems journalists are feeling the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press Release Embargoes: Sure, Why the Hell Not?</title>
		<link>http://wordymouth.com/pr/press-release-embargoes-sure-why-the-hell-not/</link>
		<comments>http://wordymouth.com/pr/press-release-embargoes-sure-why-the-hell-not/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 22:31:11 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=359</guid>
		<description><![CDATA[Okay, I'll bite on the subject of PR Embargoes, since it seems all my peers have also weighed in: if you don't want the news out there, keep your trap shut. I've never seen a journalist actually keep an embargo to themselves, and besides, the only reason to stick it out there is to play [...]]]></description>
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		<slash:comments>1</slash:comments>
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