Archive for the ‘Strategy’ Category

Light The Torch of Freedom

photo credit: John Fraissinet
To feel the full impact of this piece I suggest listening to some Dylan.
The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and independence [...]

I Appreciate Your Viewpoint, But You’re Wrong!

Embrace negative comments. They lead to opportunities to improve customer service.

Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys

Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach.