photo credit: John Fraissinet
To feel the full impact of this piece I suggest listening to some Dylan.
The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and independence [...]
Archive for the ‘Strategy’ Category
Light The Torch of Freedom
Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys
Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach.