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	<title>wordymouth.com &#187; Spin This!</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<title>Shocked, I Tell You! Shocked!</title>
		<link>http://wordymouth.com/spin-this/shocked-i-tell-you-shocked/</link>
		<comments>http://wordymouth.com/spin-this/shocked-i-tell-you-shocked/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 17:53:53 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=566</guid>
		<description><![CDATA[So President Obama doesn't Twitter? Does that come as a big surprise? He made the announcement to a group of Chinese students this week in Shanghai that he never used Twitter. This sent the Twitter Trends on a rampage and people were upset, shocked and in disbelief: @meredithwrogers "Obama probably shouldn't have let it be [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why David Letterman Will Never Apologize</title>
		<link>http://wordymouth.com/spin-this/why-david-letterman-will-never-apologize/</link>
		<comments>http://wordymouth.com/spin-this/why-david-letterman-will-never-apologize/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 23:28:26 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Spin This!]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=483</guid>
		<description><![CDATA[David Letterman's crass joke about Sarah Palin's teenage daughter is really no different from when Don Imus called a group of women essentially whores. You call my teenage daughter promiscuous as a joke, and all politics aside, I'm going to loose it. Before you start commenting already, set aside your political views for a moment [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Correcting the Record: Using Newspaper Comments for Public Relations Benefit</title>
		<link>http://wordymouth.com/pr/correcting-the-record-using-newspaper-comments-for-public-relations-benefit/</link>
		<comments>http://wordymouth.com/pr/correcting-the-record-using-newspaper-comments-for-public-relations-benefit/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 22:28:17 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Spin This!]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/08/17/correcting-the-record-using-newspaper-comments-for-public-relations-benefit/</guid>
		<description><![CDATA[University of Oregon Associate Professor Scott R.Maier, who teaches in the School of Journalism and Communication, has discovered that fewer than 2 percent of factually flawed articles are corrected at daily newspapers in the United States. Which means that quite a bit of flawed and damaging information is left out there to potentially ruin your [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/correcting-the-record-using-newspaper-comments-for-public-relations-benefit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When Standing in Line with Brittney Spears Leads To Reputation Failure</title>
		<link>http://wordymouth.com/pr/when-standing-in-line-with-brittney-spears-leads-to-reputation-failure/</link>
		<comments>http://wordymouth.com/pr/when-standing-in-line-with-brittney-spears-leads-to-reputation-failure/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 20:12:30 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/08/17/when-standing-in-line-with-brittney-spears-leads-to-reputation-failure/</guid>
		<description><![CDATA[You know how it is. You're standing in line right behind a controversial person and your picture is taken. And far from getting congratulatory phone calls, your own mother calls to find out why you're hanging out with the low life. What's a person to do? Which leads me to today's Question: What should be [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Old Fogy Spins New Ideas on Leadership</title>
		<link>http://wordymouth.com/spin-this/old-fogy-spins-new-ideas-on-leadership/</link>
		<comments>http://wordymouth.com/spin-this/old-fogy-spins-new-ideas-on-leadership/#comments</comments>
		<pubDate>Wed, 09 May 2007 04:01:30 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/05/08/old-fogy-spins-new-ideas-on-leadership/</guid>
		<description><![CDATA[What can an 82-year-old man tell us about leadership? Plenty, when this is the man who refined the Ford Mustang and invented the Chrysler Minivan. And Lee Iacocca is concerned. "My friends tell me to calm down. They say, ?¢‚Ç¨?ìLee, you?¢‚Ç¨‚Ñ¢re eighty-two years old. Leave the rage to the young people.?¢‚Ç¨¬ù I?¢‚Ç¨‚Ñ¢d love to?¢‚Ç¨‚Äùas soon [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Give It Away! Wait, Where&#8217;s My Cut?</title>
		<link>http://wordymouth.com/spin-this/give-it-away-wait-wheres-my-cut/</link>
		<comments>http://wordymouth.com/spin-this/give-it-away-wait-wheres-my-cut/#comments</comments>
		<pubDate>Thu, 03 May 2007 14:20:05 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Sundry]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/05/03/give-it-away-wait-wheres-my-cut/</guid>
		<description><![CDATA[The notion that everything should be handed out for free, with no strings, usually falls apart when the person toiling away for free realizes they should be getting something for their efforts. Capitalism? Sure. Smart Noggin' Usage? Clearly. At some point after toiling away for free, building up his social community and praising the man, [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Step Right Up: News Corps Bid for Wall Street Journal</title>
		<link>http://wordymouth.com/pr/step-right-up-news-corps-bid-for-wall-street-journal/</link>
		<comments>http://wordymouth.com/pr/step-right-up-news-corps-bid-for-wall-street-journal/#comments</comments>
		<pubDate>Wed, 02 May 2007 06:06:50 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/05/01/step-right-up-news-corps-bid-for-wall-street-journal/</guid>
		<description><![CDATA[Could Rupert Murdoch's bid for Dow Jones be just a huge publicity stunt to bolster News Corp.'s upcoming business channel? MarketWatch's Jon Friedman seems to think so. "Whatever the outcome in his Dow Jones takeover bid, Murdoch has seized the upper hand in publicity. He has everyone talking about News Corp. and Fox, which can [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/step-right-up-news-corps-bid-for-wall-street-journal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s A Conspiracy I Tell Ya, They&#8217;re Out to Get Me</title>
		<link>http://wordymouth.com/pr/its-a-conspiracy-i-tell-ya-theyre-out-to-get-me/</link>
		<comments>http://wordymouth.com/pr/its-a-conspiracy-i-tell-ya-theyre-out-to-get-me/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 14:39:45 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/13/its-a-conspiracy-i-tell-you-theyre-out-to-get-me/</guid>
		<description><![CDATA[Audio: Gov. Jim Gibbons speaks with Reno reporter Ray Hagar on the Wall Street Journal conspiracy theory Journalists should: ?¢‚Ç¨‚Äù Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity. - Society of Professional Journalists: Code of Ethics [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/its-a-conspiracy-i-tell-ya-theyre-out-to-get-me/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure url="http://news.rgj.com/assets/mp3/J76878649.MP3" length="308270" type="audio/mpeg" />
		</item>
		<item>
		<title>Twitter Fake Leads to Group Ostracism of Adam Curry</title>
		<link>http://wordymouth.com/pr/twitter-fake-leads-to-group-ostracism-of-adam-curry/</link>
		<comments>http://wordymouth.com/pr/twitter-fake-leads-to-group-ostracism-of-adam-curry/#comments</comments>
		<pubDate>Thu, 05 Apr 2007 23:16:46 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/05/twitter-fake-leads-to-group-ostracism-of-adam-curry/</guid>
		<description><![CDATA[A funny thing happened on Twitter yesterday. A Tweeter calling himself Adam Curry was outed as a fake. In a stirring confession the fake Curry posted the following: "Confession time: I am the FAKE Adam Curry! I just emailed the real Adam Curry to see if he would like to take over and start TWITTERING!" [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/twitter-fake-leads-to-group-ostracism-of-adam-curry/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Emotional Betrayal: Tips for Recovering a Lost Reputation</title>
		<link>http://wordymouth.com/pr/emotional-betrayal-tips-for-recovering-a-lost-reputation/</link>
		<comments>http://wordymouth.com/pr/emotional-betrayal-tips-for-recovering-a-lost-reputation/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 14:35:41 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Spin This!]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/04/emotional-betrayal-tips-for-recovering-a-lost-reputation/</guid>
		<description><![CDATA[I have four dogs, two cats, some fish and a rabbit. It's not a zoo, but the kids are happy and I'm frequently rushing to buy more pet food. Yesterday I noticed even more empty shelves as additional pet foods were recalled. This crisis continues to impact people's lives. It's an emotional issue bordering on [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/emotional-betrayal-tips-for-recovering-a-lost-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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