You and I eat and breathe this stuff. We know we no longer control the message. We understand customers choose if and when to follow and engage in our brands. We stopped counting hits long ago. We’re focused on engagement and influence. We’re counting Klout and returns and sharing. When we talk about page views [...]
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Taking Cluetrain To The No-Clue Train
Posted on Nov 22 , 2010 in Blog & Customer Service & Featured & Measurement & PR & Social Media
Where Oh Where Has My Twitter Friend Gone?
Posted on Jul 06 , 2010 in Customer Service & Featured & Marketing & Social Media
The other day a friend of mine became the mayor of his house on Foursquare. A bit of tongue in cheek hopefulness on his part, because everyone knows his wife is the mayor. Perhaps it was the only way he could achieve mayor-hood given that everyone seems to have grabbed the good mayorships for local [...]
Seen on Twitter, 4th of July Edition
Posted on Jul 02 , 2010 in Social Media & Sundry
Be careful with fireworks, especially in dry areas. A few fires around Las Vegas likely started by people playing with fire (pun intended).Thu Jul 01 22:16:11 via HootSuiteMichael Sommermeyer wordymouth To all my American Friends. Happy July 4 Long Weekend!Fri Jul 02 23:14:35 via TweetDeckJoseph Thornley thornley Don’t expect to get much sleep. 4th of [...]